Well, this is a rather good page to find Nudie on.
We’ve been selected as one of just 19 brands featured in Professional Jeweller’s Buyers’ Guide 2026, putting Nudie in front of jewellery buyers and retailers across the UK looking for what deserves a place in their stores next.
I’m allowing myself a fairly substantial proud-founder moment for this one.
But the timing also feels particularly exciting.
With two new Nudie collections, Forme and Juicy, on the way, our collection is growing. And so is our ambition for where you’ll be able to find it.
Not everywhere. Just in the right places.
That’s how Professional Jeweller summed up our approach to wholesale and, frankly, I’m not sure I could put it better myself.
Since launching Nudie in June 2025, our jewellery has started making its way into independent shops around the UK.
We’ve been deliberately selective about that growth.
The goal has never been to put Nudie in as many shops as physically possible. We offer territory protection because we want each partnership to actually mean something. We want to work with retailers who know their customers, care about what earns a place on their shelves and understand what we're trying to do differently.
Because there is rather a lot of jewellery in the world already.
So why Nudie?
Nudie started with a simple question:
Why can’t jewellery feel as good as it looks?
Having lived with sensitive skin since childhood, I knew all too well that jewellery could be another thing my skin decided it wasn't particularly keen on.
But irritation wasn't the only thing that bothered me.
Necklaces spin. Clasps can require the dexterity of a surgeon. Jewellery we're told is for everyday wear sometimes seems remarkably unhappy about encountering everyday life.
So when I started Nudie, I wanted to design around those things rather than simply accept them.
Today our collections combine AnchorCert Pro hypoallergenic testing and waterproof wearability with thoughtful details designed to solve some of those everyday frustrations.
Our Nudie Kiss acts as a counterweight to help stop necklaces spinning. Our Anchor Clasp makes fastening a necklace yourself that little bit easier. We use recycled precious metals and naturally individual freshwater pearls. And £1 from every piece sold goes to the British Skin Foundation.
We also never retouch the women wearing Nudie or use AI-generated models.
It all comes back to the same idea.
Designed with skin in mind.
Jewellery with something to talk about
This is one of the reasons I think Nudie and independent retail work so well together.
There’s more to discover once you pick a piece up.
A customer might be drawn to a necklace because she likes how it looks, then discover why there’s a little weighted Nudie Kiss at the back. Someone who has given up on earrings because they irritate her ears can learn about our hypoallergenic testing. A naturally wonky freshwater pearl isn't something to hide, it's part of what makes that particular piece hers.
Those are conversations that don't always fit neatly underneath a product photograph online.
Good independent retailers are exceptionally good at having them.
They also know their customers far better than I ever could. So when a retailer chooses Nudie for their shop, puts their own money behind the collection and introduces it to the people who trust them, that's a vote of confidence I don't take lightly.
One of 19
Professional Jeweller’s Buyers’ Guide exists to introduce jewellery buyers to brands they should have on their radar.
For Nudie to be selected as one of only 19 brands in the 2026 guide, just over a year after we officially launched, feels pretty enormous.
The feature gets into the things that matter to us as a brand, from sensitive-skin-friendly design and the details hidden within our jewellery to our approach to building long-term relationships with stockists.
It also follows a rather surreal first year that has included winning Theo Paphitis’ Small Business Sunday, taking the Fashion prize at Autumn Fair’s Pitch Live and being shortlisted for Professional Jeweller’s Emerging Brand of the Year.
Apparently all those evenings developing samples, packing orders, driving around the country and talking to anyone who'll listen about hypoallergenic jewellery have been adding up to something.
Who knew.
And the timing couldn't be better
Nudie is about to get bigger.
Forme is coming, bringing a new side to the collection and our first charms designed to be mixed, matched and made your own.
Then there’s Juicy, our next collection waiting in the wings.
Together, they give our retail partners more of Nudie to play with, more stories to tell and more reasons for customers to come back and add to what they already own.
So being put in front of jewellery buyers across the country now feels like particularly good timing.
We're continuing to grow our network of independent retail partners across the UK, while being just as particular about where Nudie ends up as we were at the beginning.
Not everywhere.
Just in the right places.
Could one of them be yours?
If you’re a jewellery buyer, independent retailer or boutique owner discovering Nudie through the Professional Jeweller Buyers’ Guide, hello.
I’m Sophie, the founder, designer, occasional delivery driver and the person who will actually reply to your email.
If you think Nudie could feel at home in your shop, I’d love to hear from you.
READ OUR PROFESSIONAL JEWELLER BUYERS’ GUIDE FEATURE
Love,
Sophie x
Sophie x
0 comments