Out of hundreds of entries, Nudie was shortlisted to represent jewellery in the Fashion category of Autumn Fair’s Dragons’ Den-style Pitch Live competition — and we won after a 4-minute pitch and 6-minute Q&A on the Retail Corner stage.
What is Pitch Live?
Pitch Live is Autumn Fair’s live product-pitch competition where emerging brands present to a panel of retail experts and a packed audience of buyers. The format runs across sectors (Taste, Kids, Fashion, Gift), with finalists shortlisted to pitch on stage — a rare chance to gain visibility with national buyers and press in one hit.
For 2025, the Fashion Products session took place on Tuesday 9 September at the Retail Corner stage, with expert industry leading judges Ami Rabheru (Retail Huddle), Sharon Good (Good Results PR) and The Morris Fyfe Agency.
Shortlisted to represent jewellery — and then, a win
This year’s Fashion category spanned apparel, accessories and jewellery. Nudie was shortlisted as the sole jewellery brand on the Fashion stage — a huge nod to our “skin-first, affordable luxury” mission. After a tight 4-minute pitch and 6-minute Q&A, Nudie was announced Pitch Live: Fashion Winner. (We’ve also recorded this on our Press & Praise page.)
Why the judges cared
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Innovation that solves real problems: Our Anchor Clasp empowers wearers to fasten bracelets independently in seconds; our Nudie Kiss counterweight helps stop necklaces from spinning — functional design with everyday impact.
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Skin-first materials: 18k gold-plated, waterproof, tarnish-resistant pieces; certified hypoallergenic and nickel-free — celebrating real skin and real confidence.
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Thoughtful sustainability & community: Irregular freshwater pearls, plastic-free packaging, and £1 from every piece donated to the British Skin Foundation.
What this means for our stockists & shoppers
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For buyers: Pitch Live is built to spotlight retail-ready innovation; a category win increases confidence in sales performance and customer satisfaction across jewellery and gift.
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For our community: Expect to see limited drops, event exclusives, and expanded appointment options via Brides & Bubbles — all shaped by feedback from Autumn Fair buyers and judges.
Inside the pitch: the story we told
We didn’t pitch “just jewellery.” We pitched confidence you can wear — designs that are gentle on sensitive skin, durable for everyday life, and beautiful enough for life’s big moments. From countryside pop-ups to national shows, Nudie is proving that elegant, skin-first design belongs at the heart of modern fashion.
Thank you
To the judges, the retail community who listened, and the incredible brands we shared the stage with — thank you. Healthy competition lifts standards for everyone, and we’re proud that jewellery had its moment in the Fashion spotlight.
Shout out to the other winners: Kid Products Blue Bear & Co & Gift Products Fruu Cosmetics
What’s next
You’ll see us rolling learnings from Pitch Live straight into product development, event experiences, and our Brides & Bubbles jewellery appointments. If you’re a buyer interested in exclusive bundles or territory-protected ranges, please get in touch — we’re curating partnerships thoughtfully.
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