Some jewellery pieces surprise you. When we designed Maris, we knew she felt special. But we didn’t know she would become the piece.
The one customers kept coming back for.
The one brides chose for their wedding day.
The one gifted for birthdays, anniversaries and milestones.
The one people tried on at events and couldn’t quite stop thinking about.
And now, as we prepare to sell through the final pieces of our current Maris and Mara gold necklace batch, it feels like the right moment to properly celebrate what has quietly become Nudie’s first signature design.
What Makes a Signature Piece?
A signature piece isn’t always the loudest. It’s the piece that finds its way into the most stories. For us, Maris has become exactly that.
Designed with fluid, organic lines and soft movement, Maris was created to feel timeless — a necklace that feels just as natural layered into everyday life as it does styled for life’s bigger moments.
That balance matters.
Because the best jewellery isn’t the piece you save.
It’s the piece you wear.
From Everyday Wear to Wedding Days
One of the things we’ve loved most about Maris is seeing where she ends up.
On morning coffee runs. At dinners. At work. On holidays.
And most recently, down the aisle.
That’s the kind of story you can’t design for.
But it’s exactly why we do this.
Why Maris Has Resonated So Deeply
We think Maris has struck a chord because she sits in a very rare place.
She feels:
- simple, but never plain
- elegant, but never overdone
- timeless, but still modern
- wearable, but still noticeable
She layers beautifully.
She holds her own when worn alone.
And she works just as well dressed up as she does with a plain white shirt.
That flexibility makes her incredibly easy to love.
Designed to Last Beyond Trends
Like every Nudie piece, Maris was built with longevity in mind.
That means:
- 18ct gold vermeil with a minimum 2.5 microns of gold
- Certified hypoallergenic materials
- Waterproof, tarnish-resistant durability
- Designed with minimal friction for longer wear life
We don’t design for fast trends.
We design for jewellery boxes.
That’s why we only release one collection each year — creating pieces intended to stay with you, not be replaced by the next thing.
And Maris has become one of the clearest examples of that philosophy.
Nearly Sold Through
As our current gold Maris and Mara necklaces near sell-out, it feels like a real milestone.
Not because stock is running low.
But because it marks the first time a Nudie piece has truly taken on a life of its own.
From the sketchbook to stockists, events, bridal appointments and everyday wardrobes, Maris has quietly become part of so many women’s stories.
And for a founder, that’s a very special thing to witness.
Final Thought
Every brand has that first piece.
The one that sets the tone.
The one customers remember.
The one that begins to shape the future.
For Nudie, Maris feels like that piece.
And whatever comes next, she’ll always be our first.
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