There are some moments in business that feel too big to fully process at the time.
This was one of them.
At the end of last year, Nudie Jewellery was crowned Hypoallergenic Jewellery of the Year in Corporate LiveWire’s Global Awards.
And now, after attending the awards ceremony and finally seeing it all in person, it feels like the right moment to properly stop and take it in.
Because for a brand built on the belief that jewellery should actually work for the women wearing it, this recognition means more than I can quite put into words.
More Than Just Jewellery
Nudie was never created to be “just another jewellery brand.”
It was built from a very personal frustration.
Growing up with sensitive skin meant so many of the usual beauty rituals felt off-limits. Jewellery became the thing that let me sparkle when other things couldn’t.
But even then, the industry often felt behind.
Pieces that irritated skin.
Clasps impossible to fasten.
Necklaces constantly spinning.
Fast fashion designed to be replaced rather than treasured.
Nudie was my answer to all of that.
A jewellery box full of fewer, better pieces.
Jewellery designed to be kinder to your skin, easier to wear and thoughtful enough to solve the everyday little annoyances nobody talks about.
What Makes Nudie Different?
Every piece in the Nudie collection is designed with real life in mind.
That means:
- Certified hypoallergenic materials
- Waterproof and tarnish-resistant finishes
- Thoughtful innovations like our signature Nudie Kiss to stop necklaces spinning
- Anchor clasps designed for women with nails, limited dexterity or simply busy mornings
- Sustainably sourced freshwater pearls
- Plastic-free packaging
For us, “hypoallergenic” has never been a trend or a buzzword.
It’s been the foundation from day one.
And to now be recognised specifically for that feels incredibly special.
The Reality Behind the Award
Awards are funny things. People see the trophy but they don’t always see what sits behind it.
The late nights.
The prototypes.
The mistakes.
The stock orders.
The event weekends.
The broken shelves.
The van miles.
The moments where you quietly wonder whether any of it matters.
This award is a reminder that it does. That thoughtful design matters. That customers notice. That doing things differently is worth it.
This One Belongs to the Community
As proud as I am of this moment, it doesn’t belong to me alone.
Every customer who has chosen Nudie.
Every stockist who gave us a chance.
Every follower who shared a post.
Every woman who trusted us with her skin.
You made this possible.
To everyone who already owns a little piece of Nudie, thank you.
This award belongs to you too.
And to everyone discovering us for the first time…
You’re now looking at an award-winning jewellery brand.
Mad, really.
Love,
Sophie x
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