Nudie Jewellery has been nominated for an EVAS award, recognising emerging and independent brands making an impact in their category.
The EVAS celebrate businesses that are building with purpose, innovation and a clear point of view. Being nominated places Nudie alongside a group of brands that are not just selling products, but doing things differently.
For Nudie, that difference is simple.
We design hypoallergenic jewellery for sensitive skin that actually works in real life.
Every piece is made using recycled precious metals, including 18k gold vermeil and 925 sterling silver, and is designed to be waterproof, tarnish-resistant and comfortable enough for everyday wear. Because for many women, jewellery hasn’t felt accessible, it’s felt like something that causes irritation, frustration or simply isn’t worth the risk.
This nomination reflects a shift towards jewellery that considers real people.
Customers who want to wear earrings without worrying about reactions. Who want pieces they can put on in the morning and forget about. Who don’t want to choose between how something looks and how it feels on their skin.
It also reflects how Nudie has been built.
Through real conversations at events across the UK, through our Behind Nudie Jewellery channel where we share the process openly, and through a community of women who have been looking for something better.
We stand behind that with a 120-day return policy, a “no irritation or your money back” promise, and £1 from every piece sold donated to the British Skin Foundation.
Nudie is still in its early stages, but this nomination is a strong signal that the direction matters.
If you’ve supported the brand so far, thank you. You’ve been part of this.
And if you’ve been looking for hypoallergenic jewellery that’s designed with sensitive skin in mind, this is exactly what Nudie was created for.
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