Nudie Jewellery is proud to announce that the brand has been officially invited to exhibit at The Game Fair 2026, one of the UK’s most prestigious and sought-after countryside events.
Taking place 24-26th July, Nudie will be situated on Row A, Stand A072, between the Purple and Green entrances, just along from Joules.
For the brand, this feels like a particularly significant moment.
The Game Fair is widely regarded as one of the most exclusive events in the British retail and country lifestyle calendar, with exhibitor spaces highly competitive and notoriously difficult to secure. Nudie’s initial application was unsuccessful, and alternative routes into the show through partner avenues such as Eden Crafts and Country Living also proved impossible due to overwhelming demand.
So to now be invited directly by the organisers, following the brand’s recent appearance at FarmFest, marks a major milestone.
Recognition Through Presence
The invitation came after The Game Fair team discovered Nudie in person at FarmFest 2026, where the brand unveiled its latest curated trade stand and welcomed hundreds of customers across the weekend.
It was a moment that reflected exactly what Nudie has been building over the past year: a jewellery experience rooted in thoughtful design, skin-first innovation and real connection.
To be recognised in that environment, and invited into an event of this calibre as a result, feels incredibly rewarding.
A Major Step in Nudie’s Event Journey
Since launching, live events have become one of the most important parts of the Nudie journey.
They offer customers the opportunity to experience the collections properly — to try on pieces, test innovations such as the Anchor Clasp and Nudie Kiss, and discover jewellery designed for real skin and real life.
The Game Fair represents another important step in that journey, placing Nudie alongside some of the UK’s most established country, fashion and lifestyle brands.
Where to Find Us
Visitors attending The Game Fair 2026 can find Nudie Jewellery at:
Row A, Stand A072
Between the Purple and Green entrances
Just down from Joules
We’ll be bringing the full collection, signature favourites, bridal pieces and some very special event exclusives.
And, as always, the Aperol Spritz energy.
Looking Ahead
For a brand that started with borrowed fixtures, Facebook Marketplace finds and a lot of figuring it out as we went, this invitation feels like one of those “pause and take it in” moments.
From initial rejection to direct invitation in less than a year, it’s a reminder that sometimes the long way round is still the right way in.
And this one feels worth celebrating.
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