Christmas 2026 Show Calendar

Nudie is going on tour.

Our Christmas calendar is officially complete and, seeing all five shows written down together, I’m not entirely sure when a few festive events turned into a full Christmas circuit.

This year, we'll be taking Nudie to Spirit of Christmas, the Country Living Christmas Fair, the Festive Gift Fair at the NEC, BBC Good Food Show Winter and the Royal Welsh Winter Fair.

Five shows. One month. A lot of jewellery.

And our biggest Christmas yet.

From Summer Fields to Christmas Fairs

Events have become a much bigger part of the Nudie story than I expected.

This year we've packed the stand into the van and taken it all over the country, from agricultural shows and horse trials to country fairs and some very large fields. We've met thousands of you in person, watched you discover Nudie for the first time and welcomed back an increasing number of familiar faces along the way.

Now we're swapping grass for Christmas lights.

After a summer that has taken us to some of the biggest shows we've ever exhibited at, our first proper Christmas circuit feels like a rather lovely way to finish the year.

And this time, we'll have Chapter 2 with us.

Forme and Juicy join Maiden for Christmas 2026, which means this will be the biggest collection of Nudie jewellery we've ever taken on the road.

Where to Find Nudie This Christmas

Our Christmas tour will take us from London to Birmingham and finally into Wales:

Spirit of Christmas Fair
London 2-8th November

Country Living Christmas Fair
London 11-14th November

Festive Gift Fair
NEC Birmingham 19-22nd November

BBC Good Food Show Winter
NEC Birmingham 26-29th November

Royal Welsh Winter Fair
Builth Wells, Wales 30th November - 1st December

Christmas Shopping, But You Can Actually Try It On

One of the reasons I love selling jewellery at events is that buying it in person is completely different.

You can try the necklace you've been eyeing up online. Stack three bangles and decide you absolutely do need all three. Compare gold and silver against your own skin. Try different lengths. Find out which irregular pearl is yours.

And, perhaps most importantly at Christmas, you can bring the person buying your present directly to the stand and point.

Subtlety is overrated.

We'll have pieces across Maiden, Forme and Juicy with us, alongside gifting options and plenty of help if you're shopping for someone else and haven't got the faintest idea where to begin.

Our Biggest Christmas Yet

Last Christmas, Nudie was six months old.

This Christmas, we're heading into it as a much bigger brand, with new collections, more customers, more places to shop us and five brilliant Christmas shows ahead.

There is something particularly nice about ending the year the same way we've spent so much of it: getting Nudie out from behind the website and putting the jewellery into people's hands.

So if you're heading to Spirit of Christmas, Country Living Christmas Fair, Festive Gift Fair, BBC Good Food Show Winter or the Royal Welsh Winter Fair, come and find us.

Try everything on. Build your Christmas list. Bring someone who needs a particularly unsubtle hint. Or just come and say hello.

Five shows.

One slightly overpacked van.

Nudie Christmas Tour 2026. See you there.

Love Sophie x