Meet Cocou: The Swimwear Brand That’s Redefining Confidence, Consciously

At Nudie, we believe that what you wear should love your skin back — and that goes beyond jewellery. So when we discovered Cocou, an ethical swimwear brand from Portugal with the same values at heart, we knew we had to share it with you.

Who is Cocou?

Cocou is a slow fashion swimwear label founded by designer Sophie. Designed and made in Portugal, each piece is crafted using sustainable materials, including ECONYL® regenerated nylon, with eco-friendly dyes and a focus on timeless, flattering cuts that don’t follow fast fashion cycles.

“Cocou was born from a need for connection — to ourselves, to others, and to the planet.” – Sophie, Founder of Cocou

This isn’t just swimwear — it’s a movement in confidence. Cocou designs for real bodies and real lives, ensuring every piece feels like a second skin, not something you have to shrink into.

Why we partnered with Cocou

As a skin-first jewellery brand, Nudie is all about making you feel good in your skin — whether that’s through our hypoallergenic, waterproof jewellery or the stories we tell. Cocou’s commitment to comfort, confidence and conscious design makes this partnership a perfect match.

So we did a little brand swap — Nudie jewellery is heading to the shores of Portugal, and in return, Cocou pieces are coming with us on our summer shoot.

It’s a partnership built on shared values:
✔️ Female-founded
✔️ Ethically made
✔️ Sustainably produced
✔️ Designed with comfort in mind

Because when small businesses lift each other up, we all grow stronger.

Enjoy 10% Off Cocou Swimwear

To celebrate this collaboration, Cocou is offering our Nudie community an exclusive 10% discount.
Use code NUDIE10 at checkout at cocou.eu

Perfect timing for holiday season, beach days, or just soaking up the sun at home.

What’s next?

Let’s just say… you’ll be seeing a lot more Cocou very soon.
We’re unboxing our pieces for an extra special Nudie shoot — think moody coastlines, feminine silhouettes, and swimwear that empowers.

👀 But hush hush… more to come on that soon.

This summer, wear less — and feel more.
Explore Cocou’s collection today at cocou.eu and use code NUDIE10 for 10% off.

Because your skin deserves more than fast fashion.