Hi, I’m Sophie — founder, model, packer, customer service, accountant, and apparently social media manager of Nudie Jewellery.
Like most small businesses, Nudie didn’t start with a big team, a glossy office, or a five-year business plan. It started with a stubborn idea that refused to leave me alone.
The idea was simple: jewellery should celebrate the skin you’re in, not cover it up.
Growing up with sensitive skin meant I couldn’t rely on makeup the way many of my friends could. Jewellery became the thing that made me feel confident — the finishing touch that could make you feel polished, even on days when everything else felt a bit chaotic.
And so Nudie Jewellery was born.
A Brand Built on Belief (and a Bit of Chaos)
Since those early days, this little idea has grown into an award-winning skin-first jewellery brand.
But behind the scenes, it still runs very much like a small independent business — because it is one.
On any given day you’ll probably find me:
Designing new pieces
Packing orders
Answering customer emails
Editing videos
Running events
Or crawling around on the floor building a trade show stand out of driftwood and wooden crates.
Running a small brand means wearing a lot of hats.
Sometimes all at once.
The Very Glamorous Support Team
Of course, I’m not doing it entirely alone.
My partner thought he signed up for romance but instead found himself promoted to Head of DIY, builder of display stands and official carrier of extremely heavy props.
My friends regularly get roped in as very affordable models, appearing in photoshoots, content days, and the occasional slightly chaotic jewellery test.
And then there’s the dog.
A highly judgemental emotional-support animal who supervises the entire operation and seems convinced the business exists purely to interrupt her naps.
It’s not exactly the polished image most people imagine when they think of a jewellery brand.
But it’s real.
And I wouldn’t have it any other way.
Jewellery That Loves Your Skin
At the heart of Nudie is still that original belief: jewellery should feel effortless to wear and comfortable on your skin.
Pieces you can wear every day without thinking about them.
Jewellery that works just as well with jeans and a jumper as it does for the moments you want to remember forever.
Because confidence doesn’t come from covering yourself up.
It comes from feeling good in the skin you’re already in.
The Reality of Building Something
Building a brand from scratch is messy.
There are moments of excitement, moments of panic, and plenty of moments where you wonder what on earth you’ve got yourself into.
But there’s also something incredibly rewarding about creating something that people connect with.
Seeing customers wear Nudie pieces.
Watching the community grow.
Realising that the idea that once lived only in your head is now part of other people’s lives.
All because you decided to start.
So If You’re New Here…
Whether you found Nudie through the pearls, the story, or simply by stumbling across us online — I’m really glad you’re here.
This brand is still growing, still evolving, and still powered by the same slightly stubborn belief that started it all.
And if you take anything from this story, it’s this:
If you can’t stop thinking about something…
Build it.
Love,
Sophie x
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